Full Title (Italian)

Micro & Macro Marketing

Publisher

Società Editrice Il Mulino

ISSN

1121-4228 (Printed Journal)

Journal Issue Number

3

Journal Issue Designation

42466

Journal Issue Date

2024

Full Title (Italian)

Transmedia Branding for Digital Fashion Brands A Dialogue between Semiotics and Marketing

By (author)

First Page

581

Last Page

610

Language of text

Italian

Publication Date

2024

Copyright

2024Società Editrice Il Mulino S.p.A.