Main description (English)

The article presents a concept for creating a label for a bottle of wine. Design is a tool that can draw consumers' attention to products and increase sales. The creation process is different for each designer. Research A study has been made of the most popular materials that have been used to create wine labels. A prototype wine label design is designed to withstand the conditions of an ice bucket, as wines are often offered chilled. To begin developing a prototype project like this, we prefer to start with a general constraint. For wine labels, this is usually the shape of the bottle. Bevels and composite curves can be a challenging surface for overturning, so it is chosen to avoid graphs in these areas of the bottle. Results The look, this is the distinguishing part of the product from the other products on the crowded shelves of supermarkets and helps the brand to remain in the minds of customers long after their purchase. Anatomy of label design There are many factors in the formation of the composition of the label. First, these are certain requirements regulated by law. As with any print design, the product label must contain the three main components: trim line, bleed area and safety line. The entire content of the design of your label must fit well in the safety line. The product should always be considered as a whole, including the shape of the bottle, cap and others. Secondly, what is the ultimate goal of the label what and how it should talk about wine. This, in my opinion, determines the appearance of the product: the number of elements and theirorganization, the choice of fonts, illustrations and if desired by the customer, printing effects. Absolutely everything should correspond to the general idea and convey the dignity of the product to the buyer as much as possible. Keywords: Label design, design prototype, digital design